International Network

Vietnam: Export Industries and Sourcing Potentials
11/29 2021 // International

Vietnam: Export Industries and Sourcing Potentials

Vietnam: Export Industries and Sourcing Potentials

Vietnam is getting traction as an alternative sourcing destination to China. Many companies that formerly exclusively sourced there are now expanding their supplier network to other nearby countries according to the "China +1" strategies. Within South-East Asia, Vietnam is one of the fastest-growing economies and compared with other developing markets in the region, this country is emerging as a leader in export-oriented production and a driving force behind free trade agreements.

The AHK Vietnam is supporting international enterprises with finding suitable suppliers in Vietnam’s burgeoning manufacturing scene. There are strengths that Vietnamese partners may provide but also weaknesses. Within this article, we will sort out potentials for sourcing in Vietnam.

BCG Matrix for Vietnam's Export Industries

Vietnam is known as a prime location for investors operating in a wide range of industries, such as wooden, metal products, agricultural products and apparel. The BCG matrix below shows a selection of Vietnam’s export industries relevant for our customers. In this matrix, the Y-axis measures export growth per annum and the X-axis depicts the current export world rank. We also added arrows to show where the industries are heading in their future development. Overall, Vietnam has a well-balanced portfolio with some industries which are already world-leaders (furniture, apparel, agricultural produce) and some runners-up (metal products, electronics supply, processed food).

BCG matrix: Vietnam's Export Product Portfolio


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Olaf Holzgrefe Head of International & Affairs
+49 6196 5828-343
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Marlene Grauer International Project Manager, Project Coordinator Procure2Innovate
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Lisa Immensack International Project Manager, Project Coordinator ConnectAchat
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Giselle Canahuati International Team Assistant
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